Home / Eton Bridge Partners dig deep and donates, as Danny Bryson tackles the English Channel

Eton Bridge Partners dig deep and donates, as Danny Bryson tackles the English Channel

By Rachelle Peard. Published on 5 July 2011

Eton Bridge Partners is pleased to announce that we are sponsoring Danny Bryson, of St James’s Place Wealth Management, to the greatest challenge of his life… swimming the English Channel.

Danny has been training for nine months, including approximately 1000km of swimming training in 2011 alone, as well as meticulous planning. The swimming is only one of the hurdles – to swim the channel Danny will have to learn to swim in cold water (no wetsuits allowed – only speedo, cap, googles), with jellyfish and whatever else lies beneath, and swim in the dark.
Although the English Channel is 34.5 km across as the crow flies, unfortunately the crow doesn’t swim as straight and it is very likely the swim will be over 60km in total. Incredibly, fewer than half the number of people who have climbed Mount Everest have swum the channel, which helps in understanding the enormity of the challenge and the success rate, which is less than 10%. Not only has Danny had to change his body shape and size to accommodate the 15 hours+ of swimming, but he will also need to train his body to cope with swimming in waters of 15 degrees, and the real risk of hyperthermia.

Danny shared some thoughts on the upcoming challenge “I remember seeing this rare event on television when I was a little boy, but I never thought that I would be in a position to undertake it. A challenge of this nature gives me a focus and allows me to help other people.”

All the money raised is matched by St James’s Place and will be split between Help for Heroes and St James’s Place Foundation, which supports charities helping children in need, such as: Hope & Homes for Children, The Children’s Trust and Teenage Cancer Trust.

www.sjp.co.uk/portal/internet/stjamessplacefoundation

Eton Bridge Partners are pleased to be sponsoring Danny in this challenge. If you would also like to sponsor Danny then please click on the link below.

www.justgiving.com/DannyBryson2011

Rachelle Peard

SENIOR MARKETING & EVENTS EXECUTIVE

Rachelle is responsible for Eton Bridge’s marketing, PR and events including business breakfasts, seminars and networking events.

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