JS: Don’t forget that lots of traditional CEOs are in the spotlight now too – they’re very well paid, but the downside of this is that the impact of failure on them is very real, which consequently makes them more risk averse.
In the current climate, we need more CEOs that are metrics driven, and who can take a long-term view around a specific strategy.
Sure, we can’t ignore the fact that CFOs are seen to be more senior than a CMO in many organisations, therefore the perception of the CMO does need to change – is this an impossible task? I think not.
We’re currently in good times where there seems to be a rise of support for the notion that the best people to lead businesses are those who have the right skills and attitude.