CMO to CEO: Leadership, influence, and the marketing mindset
Reading Time: 6 minutesWhen Rupert Bedell first got the call about the CEO role at Fasthosts, he was convinced it had been a mistake. A German company in the tech space was looking […]
Bridging the CFO – CMO divide: Insights from the inside
Reading Time: 4 minutesThe relationship between the Chief Financial Officer (CFO) and Chief Marketing Officer (CMO) can be a powerful engine for business growth, but only when the two work in true partnership. […]