This is the science of the future
Bringing more people with expertise in behavioural science into your business will deliver benefits in the long term. At Eton Bridge Partners, we believe strongly that adoption of new ways of working is possible only with genuine change management.
It is essential that people need to be taken on a journey that leads to acceptance of change and transformation – and that process can be enhanced by behavioural science.
Surveys from leading management houses and the World Economic Forum recognise that within five years the top five attributes required in business will be soft skills that focus on collaboration. We touched on this subject in a recent blog.
This will involve a shift in the balance between an understanding of the commercial dynamics of an arrangement and the people dynamics around it.
As a result there needs to be a shift in the way professional resources are trained and developed to accommodate this broader, more balanced view.
Businesses need to be ready to bring in true change management specialists and/or experts from behavioural science – especially when they have major programmes, transformative activity or changes in the pipeline.
As David put it, in the aftermath of the pandemic, simply rolling out the change management plan that you had for your last major programme will not be good enough.
This is a time for rethinking and pivoting the approach to ensure relevance to the times and the ways in which businesses are now operating and engaging with people.